Vineyard Vines, Martha's Vineyard Prep

Vineyard Vines, an up and coming prep brand from Martha's Vineyard has been gaining momentum ever since its inception in 1998. Spotted recently at Sak's Fifth Avenue (NASDAQ: SKS), Vineyard Vines is arguably one of the strongest East Coast prep brands to surface in the last few years. Comparable with the casual looks of Polo Ralph Lauren (NYSE:RL) and Brooks Brothers (Retail Brand Alliance), Vineyard Vines brings both contemporary East-Coast prep with the addition of weekending clothing and beachwear.