Thursday, November 15, 2007

H&M Shakes Up Seattle


Hennes and Mauritz, better known as H&M, is expanding across the US like wildfire after quickly conquering Europe over the last 5 years. They've now got 118 stores in 20 states, with 23 being opened just last year. Why do they already have 118 stores here when they're leaving out the Seattle, the 15th largest metropolitan area in the country?

H&M's first store in Seattle is on its way to University Village, a shopping center surrounded by rich neighborhoods and the University of Washington, whose students will surely make up H&M's target market.

The interesting thing about their entrance into the University Village shops is the tenants who will have to leave to make room for them: Abercrombie and Fitch and Williams Sonoma. Abercrombie and Fitch, after failing to adjust to consumer tastes, should see their replacement by H&M as a microcosm of their failure to change.

The new store will be 2 stories, and construction will begin the new year, with occupancy in the fall of 2008.

If you're looking for more info about H&M's incursion into Seattle, click on over to the Seattle Times.

10 comments:

blakeley said...

I am very disappointed with University Village's decision to include H&M in the shopping center. I think that a store like H&M will bring a new demographic to the village. The village traditionally has had a fairly high price range, which has been increasing over the past few years especially with the inclusion of stores like Mercer, Coach and Zovo. However I fear a store like H&M due to the lower price range will bring a new type of customer to the village which may not be condusive to the already existing stores.

Critter said...

As a homeowner in the U Village area and employee of the UW, I'm excited to see a store at which I might actual be tempted to shop. I'm really sorry white trash like me might besmirch your yuppie haven, but I guess you'll just have to find a more exclusive shopping mall now. Soon the U Village will be littered with Taco Bell wrappers and Big Gulp containers.

Anonymous said...

Many students can't afford to shop at stores like Mercer, Coach, and Zovo. It's great to know that there will now be a store at which us students can buy cute clothes and still have money left over for Taco Bell! I guess the yuppies will have to hit Bellevue Square to not be bothered by this "new type of customer/white trash. I hope I'm never a "YUPPIE". YEA!

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