Monday, November 26, 2007

The New Versace Man - Dr. McDreamy?

A Versace ad from Spring 2007

Donatella Versace has quite the legacy of employing celebrities for their ad campaigns. On the women's side, everybody from Courtney Love and Christina Aguilera to Halle Berry and Demi Moore has taken a shot at portraying the modern Versace woman. Even Madonna gave it a whirl a few years ago. On the men's side, Tuki Brando (Marlon's grandson) was the face last season, with Jonathan Rhys Meyers filling the slot for the two seasons before that. Now, the word is that Patrick Dempsey, Dr. McDreamy himself, is going to star in the Spring/Summer 2008 campaign. It's certainly a much different image than the one given by 16 year-old, Tahitian-born Tuki. Will all the model-flipping confuse the customer? Probably not. The Versace man is generally really confident in their clothing choices (along the lines of a DSquared2 or Dolce & Gabbana man even) and these ads will probably attract a wider, more traditional client.

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