Wednesday, December 12, 2007

Cosabella and Sex and The City Join Forces

Whether you are a Carrie, a Miranda, a Charlotte or even a Samantha, Cosabella will soon be able to fit your lingerie needs. The much loved Miami based brand signed a licensing agreement with HBO and the collection is due to hit U.S stores in April. The new collection will feature four groups, each one based on a different SATC icon. So whether you are fashion forward, all business, conservative but girly or a little bit racy, you can find your style in Cosabella’s new line.


Cameron Newland said...

I swear, Sex in the City has so much marketing cloud, it's unbelievable. I think their power is strongest, though, when one of their characters sports something in an episode/movie and pulls it off really well.

I think this kind of licensing agreement cheapens their appeal.

Cameron Newland said...

I meant clout, not cloud