Thursday, May 31, 2007

High Fashion e-retailer Still Unrivaled

Confession: I’ve spent $40,000 this spring on clothes. Perhaps this purchase hasn’t actually been made, but I can assure you that my cart total is nearing the mark on . Though others have tried, see or, NET-A-PORTER is a clear winner with its innovative approach to the high end fashion experience online.
Featuring a magazine-like layout, with a tasteful black and white design concept, NET-A-PORTER appears edgy yet classy enough to support their inventory. This is impressive considering its a dazzling selection from designers from Chloe, Marc Jacobs and 3.1 Phillip Lim to the more terrestrial offerings of Juicy Couture and Scoop. The goodies on the site are too easily comparable to candy store delights, especially for the majority of starved fashion addicts outside the New York and Los Angeles areas (but never fear, they offer same day delivery in Manhattan.) Down to the last detail, NET-A-PORTER delivers on its promise of the high fashion retail experience, each purchase arrives in a NET-A-PORTER dust bag then placed in one of the company’s signature “black boxes.”
On the business end, NET-A-PORTER’s growth is promising- since its launch in June 2000 the website has expanded features, service and brands with leaps and bounds, and recently branched into an affiliate website venture. Their fashion editorial has evolved too- the site now offers quality bi-weekly articles on hot pieces and trends, and an overflowing seasonal "planner." NET-A-PORTER's reporting is done in the UK and their headquarters are located in London. For more biz info check this UK coverage out.

No comments: