Lululemon: Investor relations rollercoaster

The Business of Fashion had 2 articles about Lululemon (NASDAQ:LULU) worth noting with regard to the whole "Seaweed Fiasco":
Lululemon update: Seaweed claims to be removed

Authorities in Canada's Competition Bureau have instructed Lululemon to remove from its labels the claims that the seaweed content in its VitaSea line would reduce stress and provide anti-inflammatory, antibacterial, hydrating and detoxifying benefits to people wearing the garments....

Full Text: The Business of Fashion

Lululemon: Investor relations rollercoaster

Over the past year, Canadian yogawear brand and erstwhile stock market darling Lululemon Athletica has often been cited as proof of the market opportunity in new-age fashion concepts which pick up on psychographic and attitudinal shifts -- i.e. that people are looking for more from their clothing than just functional and aesthetic utility.

Full Text: The Business of Fashion