Tuesday, May 29, 2007

Banana Republic Men's: Summer Outlook

As stated in an earlier article, Banana Republic is arguably the only thread left holding Gap Inc. (NYSE:GPS) together. Here is a look into some of the products featured in the Banana Republic Men's summer lineup.



For the most part we were bearish on the casual wear, and neutral on most of the business-casual wear. Distressed polo shirts seem to have not caught on in the past with brands like Lacoste, which Nordstrom(NYSE: JWN) began carrying a few months ago in their Rail section. We think that the Banana Republic consumer will not be looking for such an extreme fashion statement and will stick to the more traditional looks. This also goes for the ruffled shirts which we think are too fashion-forward to be casual wear.

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